DesignTO Talks: Anagrama
Jan 20
DesignTO ProjectEvent

Partners of Anagrama, a Mexico-based branding, architecture, and interactive design studio, speak about teamwork and collaboration in a multidisciplinary practice. In their talk ‘Strategy, Beauty and Deadlines’, Sebastian Padilla and Daniela Garza discuss projects ranging from interior architecture for a local Mexican library to branding for beauty and furniture multinationals, including Milky’s Coffee in Toronto.

Following the talk, Monocle’s Toronto Bureau Chief Tomos Lewis and writer Will Kitchens will interview the Anagrama partners.

‘Strategy, Beauty and Deadlines’

Some creatives are motors, and some others are turbochargers: they supply power to the first ones. That’s the case for Sebastian Padilla, creative director and co-founder of Anagrama, an international design firm with its origins in Monterrey, Mexico, but extending out to the whole world with its branding perspective.

In this talk, Padilla and Garza discuss the power of doing stuff, how being a creative has different facets, and the crucial exercise of collaborating with different talents to run a successful design studio.

Anagrama started in 2008 with Sebastian Padilla, Gustavo Muñoz, and Mike Herrera in Gustavo’s basement. They debuted in international press with their 2009 project Theurel & Thomas, a pastry shop specializing in French confectionery. Propelled into the spotlight, Anagrama’s team grew, with Roberto Treviño joining the architectural unit and Daniela Garza managing the business.

Now in their 12th year, and with a team of more than 40 creatives, Anagrama aims for a unique style which sometimes combines Swiss design with neon graffiti, always trying to bring something new to the table in the branding experience.

Tomos Lewis is Monocle’s Toronto bureau chief, having served in the post since 2015. He previously worked as a producer at Monocle24 radio in London, having worked for BBC News in Washington DC and his native Cardiff, Wales, before that. He is a graduate of the University of St Andrews and of Columbia University’s Graduate School of Journalism, where he was a recipient of the Fulbright Alistair Cook Award in Journalism.

Will Kitchens is Monocle’s researcher in Toronto. Since 2017, he’s written on a wide range of design topics from architecture to furniture, graphics, and fashion. He is also a contributor to Monocle’s design-minded radio programmes: On Design and The Urbanist. This isn’t the first time he’s interviewed Anagrama. In the spring of 2019, he wrote a story on Monterrey’s vibrant graphic design scene, one of his favourites stories to date.

Doors open 5:30pm
Talk starts 6pm

‘DesignTO Talks: Anagrama’ is organized by DesignTO in partnership with Relative Space.

This talk is part of KEDD Night: an evening of DesignTO Festival receptions, talks, and events  across the King East Design District on Monday, January 20, 2020, 6-9pm.

Participants
Anagrama (Sebastian Padilla, Daniela Garza), Monocle (Tomos Lewis, Will Kitchens)
Acknowledgements
DesignTO Talks: Anagrama
DesignTO Talks: Anagrama
DesignTO Talks: Anagrama
DesignTO Talks: Anagrama
DesignTO Talks: Anagrama