Take a stroll through the Junction neighbourhood (Dundas Street West between Quebec Avenue and Indian Grove) and become immersed in winter-inspired artwork from 20 local artists brought to life by Augmented Reality.
Taking place through the winter season, ‘The Junction 1st Annual Window Wonderland’, presented by MEDS Junction Pharmacy, will transform the neighbourhood into an outdoor gallery that is interactive, engaging, and magical. Window Wonderland is a new interactive and magical way to shop, walk and discover the Junction.
In partnership with Calgary-based organization, Buds Collective, The Junction BIA will be showcasing local businesses and artists featuring ten interactive painted windows accessed through the AR app, Augle. Window Wonderland will be Toronto’s first large-scale display of AR and will provide an accessible, expressive and immersive artistic experience for locals and visitors. Visit this unique creative experience to show Toronto how amazing our local artists and businesses are!
The Junction BIA was selected to receive the City of Toronto’s Innovation Fund, which provides us with $25,000 to go towards this project. The Innovation Fund is a grant that provides funding to BIAs to test innovative and creative solutions to BIA issues and share their findings and results with other BIAs. The program exists to encourage innovation within the BIA model and to allow for unique projects to be piloted throughout the city.
This exhibition will be the first of its kind in Toronto and is a unique and memorable experience for the whole family!
Follow the flags or download the map to discover the 10 painted windows from over 20 local artists along Dundas Street West.
Please note that the the AR aspects of the artwork are only accessible during daylight hours, from dawn until dusk.