Rollout, with visualizers Form and Sense, are building ‘R-House’, a versatile digital environment for visualizing wallcovering designs and applications. This campus of virtual showrooms is rendered in a 3D game engine and is intended for ideation and storytelling. It is a tool for decentralizing collaboration with artists and pattern makers developing and exploring wallcovering concepts. Similarly, architects and interior designers can experience and experiment with wallcovering applications in a hyper-realistic digital space that can adapt to reflect real-world project constraints such as furnishings, lighting and material finishes. The exhibition of R-House will focus on how emerging visualization technology is leveraged to close the loop between artists, manufacturing and specifiers in pursuit of creating unique experiences in the built world.